Our Mission
To empower independent personal trainers to build thriving businesses while providing athletes with an exclusive, results-driven training environment — free from the distractions and limitations of traditional commercial gyms.
Not Your Typical Gym
Business Incubator for Trainers
Unlike traditional gyms where trainers are employees, our trainers are independent contractors who own their own businesses. They keep 100% of their earnings and are never subject to corporate sales quotas. We provide the space, equipment, and resources — they build their empires.
Exclusive, Private Environment
This facility is designed specifically for trainers and their clients (athletes). There are no general memberships, which ensures it is never overcrowded. Every person here is focused, driven, and serious about results.
Results-Driven Culture
We focus on high-performance coaching across disciplines like bodybuilding, sports performance, corrective exercise, boxing, MMA, and more. Our trainers are elite professionals who deliver real, measurable results.
World-Class Training Environment
Over 14,000 square feet of elite training space designed for serious athletes and the trainers who guide them.
Elite Equipment
Brand-new, top-tier equipment including Nautilus, GluteBuilder, and more
Performance Turf
50 yards of turf for athletic training, sprints, and functional work
InBody Machine
Professional body composition analysis for tracking your progress
Full-Size Locker Rooms
Complete locker room facilities for your convenience
Wheelchair Accessible
Full accessibility with covered parking available
24/7 Access
Train on your schedule with round-the-clock facility access
Proudly Veteran Owned
Self Made Training Facility is a veteran-owned business, built on the values of discipline, integrity, and service. We understand what it takes to push beyond limits and achieve greatness.
That’s why we proudly offer our Heroes Discount — special rates for active military, veterans, and first responders with no contract required.
Join the Self Made Family
Visit Us in San Diego
San Diego, CA 92123
Ready to Become Self Made?
Whether you’re an athlete looking for elite training or a trainer ready to build your business — your journey starts here.